Paid Advertising Specialist / Media Buyer - Google, Meta & Bing Job at Joyce Factory Direct, Berea, OH

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  • Joyce Factory Direct
  • Berea, OH

Job Description

Joyce Windows, Sunrooms & Baths
Cleveland, OH (Local Candidates Only)

Joyce Windows, Sunrooms & Baths is a well-established residential home improvement company seeking an experienced Paid Advertising Specialist / Media Buyer to manage and optimize Google Ads, Meta (Facebook & Instagram) Ads, and Bing Ads for high-volume B2C lead generation.

This role is ideal for a performance-driven digital marketer who understands paid media, conversion tracking, and cost-per-lead optimization in a results-focused environment.

Key Responsibilities
  • Manage, optimize, and scale paid advertising campaigns across:
    • Google Ads (Search, Display, Performance Max)
    • Meta Ads Manager (Facebook & Instagram)
    • Bing Ads
  • Drive qualified inbound leads for home improvement and residential services
  • Monitor daily performance metrics including CPL, CPA, conversion rates, ROAS, and spend
  • Perform ongoing A/B testing of ads, creatives, audiences, and landing pages
  • Optimize budgets and bids to improve lead quality and volume
  • Track lead performance through HubSpot and/or Salesforce
  • Build and maintain reporting dashboards using Looker Studio
  • Use data and analytics to make fast, informed optimization decisions
  • Collaborate with internal marketing and leadership teams
Required Qualifications
  • 2+ years of hands-on experience managing paid advertising campaigns
  • Strong experience with Google Ads, Meta Ads Manager, and Bing Ads
  • Proven background in B2C lead generation marketing
  • Experience with HubSpot and/or Salesforce CRM
  • Strong data analysis, reporting, and optimization skills
  • Ability to manage budgets and deliver measurable results
  • Experience in home services or residential home improvement is a plus
What Were Looking For
  • Performance-focused, numbers-driven marketer
  • Comfortable being accountable to KPIs and lead targets
  • Not interested in branding only or passive marketing
  • Self-directed with strong attention to detail
  • Must be located in the Cleveland, OH area
Compensation & Benefits
  • Competitive pay based on experience
  • Opportunity to manage meaningful ad spend
  • Long-term role with a stable, growing company
  • Clear goals, expectations, and performance metrics

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Job Tags

Local area,

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